Becoming a
Business Coach
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Testimonial
"The Business Coaching Handbook is a brilliant follow-on book from Master Coach Curly Martin. In the same direct & accessible style as the best selling 'Life Coaching Handbook', Curly leads the reader through the literal minefield of business processes like a beacon, so not only are we aware of where we are going but we also understand the most appropriate actions to make along the way. This book is priceless for the fresh business entrepreneur in the early stages of their business development, as well as being an invaluable resource of inspiration & ideas for more seasoned professionals. The Business Coaching Handbook manages to be almost encyclopaedic in its scope, whilst remaining to be concise & relevant, with a host of cutting edge techniques, tools & action steps to guide us along our paths to success. The pages in this book are steeped with 20 years of solid business coaching experience from the author, making it an essential powerhouse guide for any entrepreneur wishing to excel on their business. I shall be recommending it unreservedly to all of my business colleagues as a must have read." - Grant Willcox - 2Excel Coaching
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Business Coaching
Course
This two day course is based on the contents of ‘The Business Coaching Handbook’ and the course is open to all coaches who are running a coaching practice. The course will demonstrate you how to use this book when coaching your business clients and how to secure business contracts. You are expected to have coaching skills and to already be working with some business clients before attending this course.
Course Contents
Introduction Session:
The course starts with how to use the book with your business clients by working in sequence or by using selected topics. The benefits of using the Whole Business Diagnostic Chart© to convert enquiries into paying clients and then how to use the chart to plan the development strategies for accelerated success for all your business clients.
Session 1 – Now Review Now The Secrets of Goal Setting
What shape is your business clients’ company in now? Before putting plans and strategies together to take your business clients’ company to the next level it is important to know exactly where the business is now, warts and all. The principles apply to every manufacturing, service or retail business. And professional practice.
Your business clients’ business plan? What are your business clients short, midterm and long term goals for their company? How to work with your clients to set their business and personal goals. It offers a logical, practical and proven sequence of activities that allow you to work with your client to find juicy goals they will be re-motivated about.
Session 2 – Time is Money
How to organise and utilise time effectively and how to release time for your clients to work on getting better results. This could mean more time for your business clients to play golf, spend time with family or what ever they want to do and is a great selling tool for you. You know that time can equal money and your clients probably think they already spend their business time wisely or perhaps think that they do not have time to work with you. We will show you how to free up client time which will impress them and encourage them to hire your services.
Session 3 – Typical Customer Profile From Leads To Sales
Does your client really know who his/her customers are? What are their demographics? If you know their business customers you will be able to increase their sales because they will be selling what their customers will want to buy. How to define your business clients’ typical customer. This knowledge will increase your business clients’ sales and return on promotional investments which you can use to pay for your services. Sales leads and conversion rates are the life blood of a business. This Session show you how to challenge your business clients processes on following up leads and converting enquiries into customers. How to classify a leads your clients will follow up, and the most effective methods to use when they follow up as this can be the difference between a sale and loss of sale.
Session 4 – Marketing Magic Press Releases Art of Advertising Website Marketing
This Session looks at the role of marketing as the first step in customer creation. Marketing is what creates and sustains a demand for your business clients’ products or services. Sales follow as the result of effective marketing. We examine some of the marketing tools that are available to you to use with your business clients. Introduce free Advertising forever for your business and your clients’ business? This Session looks at how to understand the principle of press releases and how to use them as a free source of marketing and customer creation. Discover which advertising method is best and how to measure its effectiveness.
Your website is like a virtual shop window that is open 24 hours a day but it can only work for you if people know that you are there and that you are open for business. How to look at your own and your business clients website to increase the hits and conversions to the sites.
Session 5 – Tactical Socialising
The uncompromising networking techniques in this Session offer strategies which mean every meeting has an end goal. An effective method to increase your business clients’ profile with tactical strategies and the TACTIC model. Many businesses rely on a haphazard way of building business contacts and therefore getting contracts. Tactical socialising uses strategies to get to the right people.
Session 6 – Staff Strategies
Here you will discover how to define your business clients ‘job and person’ profiles, where and when to advertise vacancies, and the basics of recruitment and selection. A valuable insight on keeping your business clients staff aboard and performing at peak productivity. How they can get a return on the money they spend on recruitment.
Session 7 – Challenge Resolutions
All businesses have challenges and usually call them problems. This Session is about how to work with your clients on their challenges by using proven techniques and problem solving models. There has probably never been a business that has not had its share of challenges and with these strategies you will look and be the problem solving champion for your clients.
Session 8 – Money Matters Money From Waste Intellectual Money
This Session covers the most perilous pitfalls of sales value, margins, costs and cash flow. You would be amazed how many entrepreneurs and directors fight shy of doing their sums. You work with methods of making it clear and simple so that you and your clients know how to keep track. Discover areas of wastage in their business which they may never have considered existed. There is always waste to be found in any business and this Session looks at a variety of areas where you can save money or increase profit for your clients by looking at what they do and how they do it. Cost cutting is only part of the story. Many small businesses do not consider they have any intellectual assets and are missing an opportunity for profits. Show your clients how to generate money from intellectual assets and any intellectual property which they already have. How to protect those asset.
Using the financial Diagnostic audit model.
Session 9 – Outsourcing
This Session looks at an alternative to recruiting extra staff. It also looks at ways to make outsourcing happen as a smooth process rather than becoming an extra burden. It covers the benefits and disadvantages of outsourcing along with the hows, whys and wherefores of the process; invitations to tender, TUPE restrictions, implementation and management. You will be able to work with your clients to save them money and stress for which they will recommend your business coaching to others.
Session 10 – Workshop
In this session you will work with other members of the group on an agreed business coaching challenge to discover several ways of tackling the issue and finding suitable resolution for you and your client.
Session 11 – Summary
What do you need to do from here? How will you implement the many strategies and methods to gain more business clients and increase your own profits?
The investment:
Achievement Specialists coaches £999 + vat (£1173.83 incl. vat)
Or Affordable
£1,500 + VAT (£1,762.50)
non-Achievement Specialists coaches
Includes lunch and refreshments.
Places are available on a 'first come' 'first served' basis so early booking is recommended, become a coach take action now.
If you are interested in this course please Click
Here to book or to register your interest.
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